Category Archives: Book Promotion & Publicity

Who Reads YA Novels? Surprising Results.

Posted on January 23, 2013 by Marty Martins

The classical definition of a Young Adult novel is any in which the protagonist is of high school age.  So, while some may disagree, technically, Treasure Island and Lord of the Flies are YA novels.  Also, YA novels are traditionally … Continue reading →

Posted in Book Marketing, Book Promotion & Publicity, Characters, Marketing, Promotion & Publicity, Writing Novels | Leave a comment

Authors, Wants Some Free Marketing Tips?

Posted on October 7, 2012 by Marty Martins

If you are the author of a published book (e-book, self-published, or through a traditional publishing company), would you like to eliminate the 10 things that waste the most time and sell the fewest books, and replace them with 10 … Continue reading →

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The Blizzard Is Going to China

Posted on August 9, 2012 by Marty Martins

With about 20% of the world’s population, it is mind-boggling to consider the opportunities for rights sales into the Chinese market. Did you know 20 million Chinese people speak English and 300 million more are learning our language?  In a few … Continue reading →

Posted in Book Fairs, Book Marketing, Book Promotion & Publicity, Marketing, Trade Shows | Leave a comment

An Interview with Me

Posted on March 26, 2012 by Marty Martins

Eva Coppersmith interviewed me for her blog over at Eva’s Sanctuary.  She also reviewed The Blizzard and, I’m happy to report, gave it her highest rating.  So, if you want to learn more about me or read her opinion of … Continue reading →

Posted in Book Promotion & Publicity, Book Reviews, Characters, Literary Characters, Promotion & Publicity, Writing, Writing Novels | Leave a comment

Promoting Your Book with Postcards

Posted on February 21, 2012 by Marty Martins

Believe it or not, color postcards are considerably cheaper than bookmarks.  This is because the paper for postcards (I suggest the 4×6 size) is a standard size and doesn’t have to be trimmed out from larger cardstock like the bookmarks. … Continue reading →

Posted in Book Promotion & Publicity, Libraries, Postcards, Self-Publishing | Leave a comment

Promoting Your Book with Bookmarks

Posted on February 7, 2012 by Marty Martins

As I’ve mentioned several times before, if you are self-publishing, and most likely if you have a standard publisher, you will have to personally manage the majority of your book’s advertising and promotion, at least if you plan to sell … Continue reading →

Posted in Book Promotion & Publicity, Bookmarks, E-Book, Postcards | Leave a comment

Getting a Foreword or a “Blurb” from a Famous Person

Posted on December 26, 2011 by Marty Martins

A great way to attract attention to your book is to get an expert in the field, or a celebrity or media “star,” to write a foreword for your book or at least provide a quote (“blurb”) you might use on the … Continue reading →

Posted in Book Cover Design, Book Marketing, Book Promotion & Publicity, Book Reviews, Cover Design, Marketing, Promotion & Publicity, Self-Publishing, Trailers | Leave a comment