Category Archives: Marketing

Who Reads YA Novels? Surprising Results.

Posted on January 23, 2013 by Marty Martins

The classical definition of a Young Adult novel is any in which the protagonist is of high school age.  So, while some may disagree, technically, Treasure Island and Lord of the Flies are YA novels.  Also, YA novels are traditionally … Continue reading →

Posted in Book Marketing, Book Promotion & Publicity, Characters, Marketing, Promotion & Publicity, Writing Novels | Leave a comment

The Blizzard Is Going to China

Posted on August 9, 2012 by Marty Martins

With about 20% of the world’s population, it is mind-boggling to consider the opportunities for rights sales into the Chinese market. Did you know 20 million Chinese people speak English and 300 million more are learning our language?  In a few … Continue reading →

Posted in Book Fairs, Book Marketing, Book Promotion & Publicity, Marketing, Trade Shows | Leave a comment

Why Quality Is ALL That Matters

Posted on March 15, 2012 by Marty Martins

Author Andy Hollman gave me permission to reprint this important blog entry that any writer worth the name should keep in mind.  The quality of your finished work is more important than whatever you decide to charge for it (even … Continue reading →

Posted in Blogs, Book Marketing, E-Book, Editing & Proofreading, Marketing, Self-Publishing, Writing, Writing Novels | Leave a comment

The Blizzard in Italy and Spain!

Posted on February 7, 2012 by Marty Martins

I’m a bit tardy in posting this news, but Kindle users in Spain and Italy can now purchase The Blizzard through Amazon.es and Amazon.it! Kindle readers in Vatican City, San Marino, and Andorra can use the same avenues.

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Getting a Foreword or a “Blurb” from a Famous Person

Posted on December 26, 2011 by Marty Martins

A great way to attract attention to your book is to get an expert in the field, or a celebrity or media “star,” to write a foreword for your book or at least provide a quote (“blurb”) you might use on the … Continue reading →

Posted in Book Cover Design, Book Marketing, Book Promotion & Publicity, Book Reviews, Cover Design, Marketing, Promotion & Publicity, Self-Publishing, Trailers | Leave a comment

Getting the Most From Your Press Releases

Posted on December 22, 2011 by Marty Martins

Whether you self-published your book or are simply trying to further promote your book released from an established publisher, press releases are one way try to obtain media coverage for your book, book signing, speaking engagement or anything else that … Continue reading →

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Getting Your Book in Libraries

Posted on October 4, 2011 by Marty Martins

A week or so ago, I was in my neighborhood library on another project but I decided to jump on one of their computers and look up my book.  I knew The Blizzard was part of the library’s collection and, … Continue reading →

Posted in Baker & Taylor, Libraries, Marketing, Postcards, Promotion & Publicity, Self-Publishing | Leave a comment