As mentioned in a previous post, unless you are a best-selling author whose publishing company has budgeted a healthy promotional budget for your latest book, you are going to be doing most of the promotion and publicity work on your own.\u00a0 Obviously, this is even more true for the author who had self-published.\u00a0 (I read some somewhere that authors need to understand there\u2019s a difference between writing and the business of writing.\u00a0 Successful authors are good at both of them.)\u00a0 Part of doing promotion work is learning how to write good press releases.<\/p>\n
Following is a checklist is a ten-point list developed by eReleases Editorial Director Heather Fuller to review before you send.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n
1. \u00a0Is the topic newsworthy?<\/p>\n
2. \u00a0Does the headline need a tune-up? Get your free tune-up here<\/a>:<\/p>\n 3. \u00a0Is the first paragraph strong, essentially summarizing the release and containing the 5Ws (who, what, when,\u00a0 where, and why)?<\/p>\n 4. \u00a0Is the press release too short or too lengthy?<\/p>\n 5. \u00a0Does the press release follow AP Style and is it grammatically sound?<\/p>\n 6. \u00a0Does the press release set an appropriate tone, avoiding over-description, exaggeration, editorialization, and\u00a0ad copy?<\/p>\n 7. \u00a0Is the press release fact-based and adequately\u00a0documented?<\/p>\n 8. \u00a0Is the contact information complete, including a person’s name, telephone number and email address?<\/p>\n 9. \u00a0Does your message match your target audience?<\/p>\n 10. \u00a0Is your press release media-friendly (not link-heavy\u00a0or unorthodox).<\/p>\n \u00a0You can sign up to receive Mickie Kennedy\u2019s newsletter via http:\/\/www.ereleases.com<\/a>, As mentioned in a previous post, unless you are a best-selling author whose publishing company has budgeted a healthy promotional budget for your latest book, you are going to be doing most of the promotion and publicity work on your … Continue reading
\nhttp:\/\/www.press-release-writing.com<\/a>, or Toll Free: 800.990.5545.<\/p>\n","protected":false},"excerpt":{"rendered":"