{"id":235,"date":"2011-10-04T14:21:27","date_gmt":"2011-10-04T21:21:27","guid":{"rendered":"http:\/\/martymartins.com\/martysblog\/?p=235"},"modified":"2011-10-04T14:21:27","modified_gmt":"2011-10-04T21:21:27","slug":"getting-your-book-in-libraries","status":"publish","type":"post","link":"https:\/\/martymartins.com\/martysblog\/?p=235","title":{"rendered":"Getting Your Book in Libraries"},"content":{"rendered":"<p>A week or so ago, I was in my neighborhood library on another project but I decided to jump on one of their computers and look up my book.\u00a0 I knew <em>The Blizzard<\/em> was part of the library&#8217;s collection and, sure enough, there it was in their computerized catalog.\u00a0<\/p>\n<p>Yes, I admit feeling a certain sense of pride.\u00a0 There is something about a library shelving your book that seems to make\u00a0the writing and publishing process\u00a0real.\u00a0 Authentic.\u00a0 Official!\u00a0 Akin to, but not that same as,\u00a0when I saw\u00a0my book on the shelf of a real brick-and-mortar bookstore.<\/p>\n<p>As far as I know,\u00a0\u00a0the only libraries currently\u00a0lending <em>The Blizzard<\/em> are San Diego and Cincinnati.\u00a0 (If you\u00a0are aware\u00a0of others, drop me a line and let me know!)<\/p>\n<p>As self-publishers know, and those contemplating the move should understand, you are always spending time on marketing.\u00a0 I try to make sure a portion of each week (if not every day) is spent on pushing, publicizing, promoting, and selling my book.\u00a0 You don&#8217;t have a major publisher with a publicity agent and a huge promo budget to hawk your book.\u00a0 If you don&#8217;t do it, it doesn&#8217;t happen.\u00a0<\/p>\n<p>By the way (and pardon the digression),\u00a0I&#8217;ve know authors who were published by big name publishing houses &#8212; can you say New York &#8212; who told me that although they did\u00a0get an\u00a0&#8220;advance,&#8221; they received no publicity budget.\u00a0 If they had a publicity agent, they paid for it themselves.\u00a0 Most handled all their own publicity and promotion.\u00a0 Fact: only the NY Times Best Selling authors are going to get those big promotion budgets.<\/p>\n<p>S0, how do you get your book in a library?\u00a0 Here&#8217;s a few ideas.<\/p>\n<ul>\n<li>First and foremost, make sure it is available through Baker &amp; Taylor.\u00a0 They are the major U.S. wholesaler through which most libraries buy their books.<\/li>\n<li>Ask your local libraryif they will carry your book.\u00a0 Have a postcard or other piece of promotional material ready to leave with them so they can make an informed decision.\u00a0 Follow up with regular phone calls to check if the decision has been made.<\/li>\n<li>Suggest to people you know that they\u00a0donate their copy of your book to their library when they&#8217;ve finished reading it.<\/li>\n<li>As much as your budget allows, send promotional material &#8212; for me it was simply my postcard with the color cover on one side and a story synopsis on the other side &#8212; to libraries.\u00a0 Include a note on the back, but not so big as\u00a0to upset the Post Office by &#8220;trespassing&#8221; too badly onto their half of the backside, that the book is available through Baker &amp; Taylor.<\/li>\n<\/ul>\n<p>I&#8217;m sure at least one person is asking him or herself, &#8220;Why do I want my book in a library where people borrow it for free, thus reducing my\u00a0new book sales?&#8221;<\/p>\n<p>Did you write your book and go to the trouble of self-publishing <em>only <\/em>to make money, or did you do it because you had a story to tell?\u00a0 People with library cards are readers!\u00a0 They might read your book and, assuming they liked it, will tell others about it.\u00a0 Some of them will buy a\u00a0print or electronic copy of their own, who, in turn, will tell others.\u00a0 And, there is a certain cachet, which money can&#8217;t buy, that comes from being able to respond in the affirmative when some publisher, agent, or fellow author asks if your book is in any libraries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A week or so ago, I was in my neighborhood library on another project but I decided to jump on one of their computers and look up my book.\u00a0 I knew The Blizzard was part of the library&#8217;s collection and, &hellip; <a href=\"https:\/\/martymartins.com\/martysblog\/?p=235\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21,19,22,13,5],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-baker-taylor","category-libraries","category-marketing","category-postcards","category-promotion-publicity","category-self-publishing"],"_links":{"self":[{"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235"}],"version-history":[{"count":0,"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions"}],"wp:attachment":[{"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martymartins.com\/martysblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}